Keller, Kevin Lane <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 

 - 3rd ed. 
 - Delhi  Pearson  2012 
 - 695,xxiii p.  Illustration 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand equity<br/>BRAND PERFORMANCE<br/>BRAND POSITIONING<br/>BRANDING STRALEGY
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL