TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacob, Isaac
AU  - Parameswaran, M.G
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9788131756898
U1  - 658.827 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Brand equity
KW  - BRAND PERFORMANCE
KW  - BRAND POSITIONING
KW  - BRANDING STRALEGY
ER  -