TY  - BOOK
AU  - Aaker, David A.
AU  - McLoughlin, Damien
TI  - Strategic market management
SN  - 9780470689752
U1  - 658.8 
PY  - 2010///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Management
KW  - MARKETING
KW  - Strategic Management
ER  -