Bearden, William O <br/><br/>
Handbook of marketing scales  Multi-item measures for marketing and consumer behavior research 

 - 3rd ed. 
 - New Delhi  Sage pub.  2011 
 - xiv,603 p. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CONSUMER SATISFACTION<br/>MARKETING RESEARCH<br/>ORGANIZATIONAL BEHAVIOR<br/>SALES MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAN