TY  - BOOK
AU  - Stevens, Robert
AU  - Loudon, David
AU  - Mansfield, Phylis
AU  - Wrenn, Bruce
TI  - Marketing planning guide
SN  - 9780789023384
U1  - 658.802 
PY  - 1997///
CY  - Binghamton
PB  - Best business books
KW  - MARKETING MANAGEMENT
KW  - Marketing planning
KW  - PLANNING AUDIT
KW  - SITUATION ANALYSIS
ER  -