TY  - BOOK
AU  - Nijssen, Edwin J
TI  - Entrepreneurial marketing: an effectual approach
SN  - 9780415722216
U1  - 658.8 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - ENTREPRENEURSHIP
KW  - New Products Marketing
KW  - Small Business Marketing
ER  -