Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing 

 - 3d ed 
 - New Delhi  Viva Books  1999 
 - viii,324 p. 
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / WIL