TY  - GEN
AU  - Parmerlee, David
TI  - Auditing markets, products, and marketing plans
T2  - American Marketing Association Marketing Toolbox
SN  - 0658001337
U1  - 658.802 
PY  - 2000///
CY  - Illinois
PB  - NTC Business Books
KW  - MANAGEMENT
ER  -