Traverso, Debra Koontz <br/><br/>
Outsmarting Goliath  how to achieve equal footing with companies that are bigger, richer, older, and better known 

 - London  Kogan Page  2000 
 - vii,215 p. 
<br/><br/><label>ISBN: </label>0749432985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>651.3  / TRA