TY  - GEN
AU  - Traverso, Debra Koontz
TI  - Outsmarting Goliath: how to achieve equal footing with companies that are bigger, richer, older, and better known
SN  - 0749432985
U1  - 651.3 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - MANAGEMENT
ER  -