Lee, Monle <br/><br/>
Principles of advertising  a global perspective 

 - New York  Haworth Press  1999 
 - xvii,355 p.  Illustration 
 - Haworth Marketing Resources .
<br/><br/><label>ISBN: </label>0789006154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1  / LEE