TY  - GEN
AU  - Lee, Monle
AU  - Johnson, Carla
TI  - Principles of advertising: a global perspective
T2  - Haworth Marketing Resources
SN  - 0789006154
U1  - 659.1 
PY  - 1999///
CY  - New York
PB  - Haworth Press
KW  - MANAGEMENT
ER  -