TY  - GEN
AU  - Rein, Irving
AU  - Kotler, Philip
AU  - Stoller, Martin
TI  - High visibility: the making and marketing of professionals into celebrities
SN  - 0844234486
U1  - 659 
PY  - 1997///
CY  - Illinois
PB  - NTC Business Books
KW  - MANAGEMENT
ER  -