McCorkell, Graeme <br/><br/>
Direct and database marketing 

 - London  Kogan Page  1997 
 - 315 p. 
<br/><br/><label>ISBN: </label>0749419601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.84  / MCC