Smith, Paul <br/><br/>
Strategic marketing communications  new ways to build and integrate communications 

 - London  Kogan Page  1997 
 - xiv,290 p. 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.45  / SMI