De Chernatony, Leslie <br/><br/>
Creating powerful brands in consumer, service and industrial markets 

 - 2d ed 
 - Oxford  Butterworth-Heinemann  1998 
 - xiii,430 p. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEC