Kotler, Philip <br/><br/>
Marketing management 

 - 10th ed 
 - New Delhi  Prentice-Hall  2000 
 - xxxi,718,[32] p. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>SALES MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT