Bird, Drayton <br/><br/>
Marketing insights and outrages 

 - London  Kogan Page  2000 
 - xi,260 p. 
<br/><br/><label>ISBN: </label>0749432152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIR