Shaw, Robert <br/><br/>
Improving marketing effectiveness 

 - London  Profile Books  1998 
 - vii,244p. 
 - Economist Books .
<br/><br/><label>ISBN: </label>1861970544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.406  / SHA