Smith, P.R <br/><br/>
Great answers to tough marketing questions 

 - 2nd ed. 
 - London  Kogan Page  1999 
 - xv,274 p.  Illustration 
<br/><br/><label>ISBN: </label>0749430184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.81  / SMI