Palmer, Adrian <br/><br/>
Principles of marketing 

 - Oxford  Oxford U.P.  2000 
 - xx,644 p. 
<br/><br/><label>ISBN: </label>0198775512 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL