Kotler, Philip <br/><br/>
Principles of marketing 

 - 9th ed. 
 - New Delhi  Prentice-Hall  2001 
 - xxxi,785,[55] p. 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS MARKETS<br/>Management<br/>MARKETING MANAGEMENT<br/>STRATEGIC MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.001  / KOT