TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 8120318390
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall
KW  - BUSINESS MARKETS
KW  - Management
KW  - MARKETING MANAGEMENT
KW  - STRATEGIC MANAGEMENT
ER  -