Baker, M. Pauline <br/><br/>
The marketing book 

 - 4th ed. 
 - New Delhi  Viva Books  2000 
 - xxxiv, 718 p. 
 - The Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series .
<br/><br/><label>ISBN: </label>8176490938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MAR