Roslender, Robin <br/><br/>
The marketing / accounting interface 

 - Oxon  Routledge  2012 
 - x,218 p.  Illustration 
 - Key issues in marketing management .
<br/><br/><label>ISBN: </label>9780415628860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>CUSTOMER ACCOUNTING<br/>CUSTOMER VALUATION<br/>MARKET ORIENTATION<br/>MARKETING PERFORMANCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR