TY  - BOOK
AU  - Roslender, Robin
AU  - Wilson, Richhard M.S.
TI  - The marketing / accounting interface
T2  - Key issues in marketing management
SN  - 9780415628860
U1  - 658.8 
PY  - 2012///
CY  - Oxon
PB  - Routledge
KW  - COMMERCE
KW  - CUSTOMER ACCOUNTING
KW  - CUSTOMER VALUATION
KW  - MARKET ORIENTATION
KW  - MARKETING PERFORMANCE
ER  -