Hamper, Robert J. <br/><br/>
The ultimate guide to strategic marketing  real world methods for developing successful, long-term marketing plans 

 - New York  McGraw-Hill  2014 
 - xii,304 p.  Illustration 
<br/><br/><label>ISBN: </label>9780071809092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKET RESEARCH<br/>MARKETING<br/>STRATEGIC PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.802  / HAM