Mcdonald, Malcolm. <br/><br/>
Marketing accountability  how to measure marketing effectiveness 

 - New Delhi  Koganpage  2009 
 - viii, [1], 293 p.  Colour illustration 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Cost Effectiveness<br/>Marketing Mangement
<br/><br/><label>Dewey Class. No.: </label>658.80072  / MCD