TY  - GEN
AU  - Mcdonald, Malcolm.
AU  - Mouncey, Peter
TI  - Marketing accountability: how to measure marketing effectiveness
SN  - 9780749453862
U1  - 658.80072 
PY  - 2009///
CY  - New Delhi
PB  - Koganpage
KW  - Marketing Cost Effectiveness
KW  - Marketing Mangement
ER  -