TY  - GEN
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhusan
TI  - Marketing research: An applied orientation
SN  - 9789332555693
U1  - 658.83 
PY  - 2016///
CY  - India
PB  - Pearson
KW  - Management
KW  - MARKETING
KW  - MARKETING RESEARCH
KW  - Research methods
ER  -