TY  - GEN
AU  - Rangan, V. Kasturi
AU  - Moriarty, Rowland T
AU  - Shapiro, Benson P
TI  - Business marketing strategy: cases, concepts and applications
T2  - Irwin Series in Marketing
SN  - 025616911X
U1  - 658.802 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - MANAGEMENT
ER  -