TY  - GEN
AU  - Schultz, Don E
AU  - Kitchen, Philip J
TI  - Communicating globally: an integrated marketing approach
SN  - 0844225223
U1  - 658.848 
PY  - 2000///
CY  - Illinois
PB  - NTC Business Books
KW  - COMMUNICATION
KW  - EXPORT MARKETING
KW  - EXPORT MARKETING CASE STUDIES
KW  - INTERNATIONAL TRADE
KW  - MANAGEMENT
KW  - MARKETING
ER  -