Sarin, Sharad <br/><br/>
Strategic brad management for B2B markets  a road map for organizational transformation 

 - New Delhi  Sage Publication  2010 
 - xix,262 p. 
<br/><br/><label>ISBN: </label>9788132105220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCT<br/>Branding - Marketing<br/>INDUSTRIAL MARKETING<br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAR