TY  - GEN
AU  - Sarin, Sharad
TI  - Strategic brad management for B2B markets: a road map for organizational transformation
SN  - 9788132105220
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publication
KW  - BRAND NAME PRODUCT
KW  - Branding - Marketing
KW  - INDUSTRIAL MARKETING
KW  - PRODUCT MANAGEMENT
ER  -