Schiffman, Leon G <br/><br/>
Consumer behavior 

 - 11th ed. 
 - India  Pearson  2017 
 - 508,xxvii, p.  Colour illustration 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Management<br/>CONSUMER DECISION MAKING<br/>CONSUMER RESEARCH<br/>Persuading Consumers<br/>Consumer Attitude<br/>Consumer Perception
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH