TY  - GEN
AU  - Schiffman, Leon G
AU  - Kumar, S. Ramesh
AU  - Wisenblit, Joseph
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 
PY  - 2017///
CY  - India
PB  - Pearson
KW  - Consumer behavior
KW  - Management
KW  - CONSUMER DECISION MAKING
KW  - CONSUMER RESEARCH
KW  - Persuading Consumers
KW  - Consumer Attitude
KW  - Consumer Perception
ER  -