Hair, Joseph F. <br/><br/>
Essentials of marketing research 

 - 3rd edition 
 - New York  McGraw Hill  2013 
 - xviii, 414 p.  Illustration 
<br/><br/><label>ISBN: </label>9780078028816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / ESS