Kerin, Roger A <br/><br/>
Marketing  the Core 

 - New York  McGraw Hill  2013 
 - xlvii, 507 p.  Illustration 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER