TY  - BOOK
AU  - Kerin, Roger A
AU  - Hartley, Steven W
AU  - Rudelius, William
TI  - Marketing: the Core
SN  - 9780078028922
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw Hill
KW  - MARKETING
ER  -