TY - GEN AU - Stevens, Robert E AU - Ruddick, Morris E AU - Sherwood, Philip K AU - Wrenn, Bruce TI - The marketing research guide SN - 817649173X U1 - 658.83 PY - 2000/// CY - New Delhi PB - Viva Books KW - MANAGEMENT KW - MARKETING MANAGEMENT KW - MARKETING RESEARCH ER -