TY  - GEN
AU  - Malhotra, Naresh K
TI  - Marketing research: an applied orientation
SN  - 817808368X
U1  - 658.83 
PY  - 1999///
CY  - Delhi
PB  - Addison-Wesley Longman
KW  - COMMUNICATION
KW  - DATA COLLECTION
KW  - MANAGEMENT
KW  - RESEACH DESIGN
ER  -