TY  - GEN
AU  - Lehmann, Donald R
AU  - Winer, Russell S
TI  - Analysis for marketing planning
T2  - Irwin Series in Marketing
SN  - 007115423X
U1  - 658.802 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -