TY  - GEN
AU  - Bernhardt, Kenneth L
AU  - Kinnear, Thomas C
TI  - Cases in marketing management
T2  - Irwin Series in Marketing
SN  - 007114904X
U1  - 658.9 
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - ManAgement
ER  -