Blythe, Jim <br/><br/>
Marketing communications 

 - Delhi  Addison-Wesley Longman  2000 
 - xi,252p. 
<br/><br/><label>ISBN: </label>8178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / BLY