TY - GEN AU - Hair, Joseph F. AU - Hult, G.Tomas, M. AU - Ringle, Christian M. AU - Sarstedt, Marko. TI - A primer on partial least squares structural equation modeling (PLS_SEM) SN - 9781483377445 U1 - 511.42 PY - 2016/// CY - Los Angeles PB - SAGE KW - LEAST SQUARES KW - Structural equation modeling ER -