Gettins, Dominic <br/><br/>
The unwritten rules of copywriting  a guide to better press, poster, TV, radio and web site advertising 

 - London  Kogan Page  2000 
 - x,166p.  Illustration 
<br/><br/><label>ISBN: </label>0749431415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LAW
<br/><br/><label>Dewey Class. No.: </label>346.0482  / GET