TY  - GEN
AU  - Gettins, Dominic
TI  - The unwritten rules of copywriting: a guide to better press, poster, TV, radio and web site advertising
SN  - 0749431415
U1  - 346.0482 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - LAW
ER  -