Abratt, Russell <br/><br/>
Strategic marketing  concepts and cases 

 - London  Routledge  2019 
 - x,148 p.  Illustration 
<br/><br/><label>ISBN: </label>9780429489327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial Management<br/>Management Science<br/>Organizational Behavior<br/>Marketing Management Case studies
<br/><br/><label>Dewey Class. No.: </label>658.800722   / ABR