TY  - GEN
AU  - Abratt, Russell
AU  - Bendixen, Michael
TI  - Strategic marketing: concepts and cases
SN  - 9780429489327
U1  - 658.800722  
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Industrial Management
KW  - Management Science
KW  - Organizational Behavior
KW  - Marketing Management Case studies
UR  - https://doi.org/10.4324/9780429489327
ER  -