TY  - GEN
AU  - Cahill, Jonathan
TI  - Making a difference in marketing: the foundation of competitive advantage
SN  - 9781315178257
U1  - 658.8  
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Economics
KW  - Finance
KW  - Business and Industry
UR  - https://doi.org/10.4324/9781315178257
ER  -